Believe us, it’s its

Some people who write to us at the paper are concerned that our misspellings and incorrect grammar and usage in print and online set a bad example for children. Ads can do that, too. Below is an excerpt from an ad in the Travel section today (March 5) that misspells “its.” Perhaps it’s merely a typo, but I suspect that the writer was confused about “it’s” and “its” and tried another way to write it. The correct version is the possessive its.

grammar-itsinad

This article was originally posted by the Raleigh News & Observer, a subsidiary of The McClatchy Co.; is posted here to provide continuity; and is copyright © 2011 The News & Observer Publishing Company, which reserves the right to remove this post.