Believe us, it’s its

Some people who write to us at the paper are concerned that our misspellings and incorrect grammar and usage in print and online set a bad example for children. Ads can do that, too. Below is an excerpt from an ad in the Travel section today (March 5) that misspells “its.” Perhaps it’s merely a typo, but I suspect that the writer was confused about “it’s” and “its” and tried another way to write it. The correct version is the possessive its.


This article was originally posted by the Raleigh News & Observer, a subsidiary of The McClatchy Co.; is posted here to provide continuity; and is copyright © 2011 The News & Observer Publishing Company, which reserves the right to remove this post.