I was watching MSNBC’s “Morning Joe” this morning with the closed captions on. As host Joe Scarborough talked to David Axelrod of the Obama campaign, Axlerod said the Latin phrase “ad nauseam,” which means something that continues to the point of nausea. Here is how this phrase was rendered in the captions:
Add gnaws eum
Go to dictionary.com to hear a pronunciation of “ad nauseam.”
Go here for a interesting article about closed captioning from the Atlantic.
Here is an article from the National Captioning Institute about how real time captioning is created.
By the way, I am a big fan of closed captioning, and this post is not meant to denigrate the people who do these captions.
This article was originally posted by the Raleigh News & Observer, a subsidiary of The McClatchy Co.; is posted here to provide continuity; and is copyright © 2011 The News & Observer Publishing Company, which reserves the right to remove this post.