This sentence led a reader to call us last week: Since she quit her job in March, her goal has been to continue growing the business. As I indicated with italics, the offending phrase was "growing the business." The reader, who was quite animated, wanted us to stop using this bit of business jargon. In her mind, you can grow flowers and you can grow a beard, but you cannot grow a business. In "Garner’s Modern American Usage," Bryan A. Garner writes, "Recently, however, grow has blossomed as a transitive verb in nonfarming and nongrooming contexts. It is trendy[.....]