I am a copy editor, and as part of that job, I write headlines. Last week, I wrote this headline, using a word that we rarely see except in headlines.
I wasn’t happy with this headline. But I wanted to be sure to get "Tax preparer" into the head because those are the keywords that would be picked up in a search engine on the Web and because, with the deadline for filing our tax returns bearing down, these are the words that would attract the eyes of human readers in the print edition. Once those words were in the headline, I didn’t have much room for a verb. "Denounced," a word you might actually use in real life, was too long. So I settled on "decried." Given more time and a fresher brain, I might have come up with a different take on the head altogether.
This article was originally posted by the Raleigh News & Observer, a subsidiary of The McClatchy Co.; is posted here to provide continuity; and is copyright © 2011 The News & Observer Publishing Company, which reserves the right to remove this post.